The Den

Based at The Arena, Norton Road, Baldock, Herts. LOTS OF FREE PARKING

(use SG7 5AW for sat nav) Only 5-7 mins walk from Baldock Train Station

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07989 349475

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team photo



Spray tanning is her thing, but you can get a decent wax, chat & smile off her too!


Meet The Team

from left to right




Self proclaimed 'Brow Girl' who specialises in cosmetic tattooing including brows, lips, eyeliner and freckles. As well as creating beautiful brows, she also offers all waxing, non-permanent brow treatments, makeup and lash lifts.  You will love our Alex!


Cosmetic Artist & Brow Specialist


Senior Beauty Therapist

Massage Therapist

Lash & Nail Technician


Our Registered Nurse & resident Aesthetics Practitioner.  The fairy god mother of all things anti-ageing & a perfectionist when it comes to achieving natural looking enhancements.  You'll be delighted when she's finished her magic with you!


Sophie basically lives at The Den!  Our Senior Therapist & Nail Fairy.  This girl can do seemingly impossible things with nails.  Sophie is truly passionate about nail work & all things beauty.  Nails, waxing, tanning, lashlifts......... she covers all areas like a boss & has been on the journey of the Den since the early years.  The Beauty Den would not be what it is without this gem of a girl helping Lora to hold it all together over the years!!


Ali is honestly just wonderful!

A specialist in Advanced Clinical Massage.  I challenge you to find a better massage!!  It is like no other.  Ali's talents don't stop there though, there are lots of massages that Ali offers from Lava Shell, to soothing scalp to holistic facials & Reflexology.  You'll be in another dimension when she's finished with you!



Our lovely Lash Queen.  A young & rising talent.  Evie has a patient & meticulous approach to lash extending.  She has the ability to work very intricately & has a great attention to detail & work ethic. In addition to lashes, Evie is a talented nail technician offering exceptional gel and acrylic designs.

Book An Appointment Online

07748 226377

07837 602566

07472 494058

07555 560961

07711 967946